Many operators starting to manage water parks experience problems that affect their income. Poor market research, unreasonable planning, high ticket prices, lack of themed packaging and single product portfolio all contribute to the crisis. The right solution can only be found when the business problem is identified.



It’s important for operators to identify these issues early on and take steps to address them.

Myth 1 highlights the importance of conducting proper market research before investing in a water park project. Blindly launching a water park without considering the local market can lead to fierce competition and unnecessary waste of funds. It’s essential to analyze the local market demand and capacity to ensure the investment scale is appropriate.

Myth 2 emphasizes the importance of proper planning, design, and management in creating a smooth flow of visitors and an enjoyable experience for guests. Simply purchasing water amusement equipment without proper planning and designing can lead to an unpleasant experience for visitors, resulting in low revisit rates and negative reviews.

Myth 3 highlights the importance of pricing tickets appropriately. While some developers may aim to recover costs quickly by setting high ticket prices, this can deter potential visitors if the prices exceed their psychological affordability. It’s crucial to balance the price with the perceived value and the local market demand.

Myth 4 underscores the importance of unique themes and cultural creativity to attract visitors and differentiate from competitors. Water parks lacking unique themes and cultural creativity may face market homogeneity and limited overall attractiveness, leading to decreased market appeal.

Finally, Myth 5 mentions the strong seasonality of water parks and the importance of offering a diverse range of products to attract visitors year-round. A single product attribute can result in a strong seasonal effect and limited market appeal during off-seasons.

By addressing these common misunderstandings, operators can increase the chances of success for their aqua park projects and provide visitors with an enjoyable and memorable experience.

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