Summary:
Investors of water park projects should choose from two development models: independently operating a large water park or a non-independent supporting water park. Additionally, they can choose between a theme water park with cultural content and landscape characteristics, or a traditional water park. Lanchao is a leading brand in the industry with many patents and qualifications.
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During hot summer months, people tend to seek out water-related attractions to cool off and have fun. The rise of water park projects has been a response to this demand, and they have become a staple in many summer destinations. For investors looking to develop water park projects, it is important to choose a model that will be successful. After years of experience, two development models have emerged as particularly suitable for water park projects.
The first development model involves considering the operation mode of the water park project. There are two options: operating a single water park independently or operating a non-independent auxiliary water park. Independently operating a water park is more suitable for large tourist attractions with multiple projects, such as tourist complexes and large resorts. A water park project is typically relatively large in scale, with many products, water slides, and facilities that can be operated independently. On the other hand, non-independently operated supporting water parks are better suited for small and medium tourist attractions, amusement parks, theme parks (such as Sea World), resort hotels, and real estate communities. In these cases, the water park does not need to operate independently and is used only as a support project.
The second development model involves considering the cultural connotation and landscape characteristics of the water park project. There are two types of water park projects: theme water parks and non-theme water parks/traditional water parks. Theme water parks are an advanced form of water park project development that take water as the core and combine it with a specific cultural theme. They use scientific technology and methods to create themed playground scenery and activities, making for a modern playground with water entertainment, leisure facilities, and services. Compared to traditional water parks, the key difference between the two is whether there is a theme culture embedded and operated within the landscape, equipment, and operation. Investing in a theme water park requires carefully considering the relationship with attractions, particularly in terms of site selection and interaction. Combining themed and creative activities with flexible marketing strategies is key to the success of a theme water park project.
It is worth noting that Lanchao is a brand that has obtained over 60 patents and is the first national high-tech enterprise in the industry. They have national first-class tourism planning and design qualifications and are the only Chinese water park equipment manufacturing brand enterprise reported by CCTV Quality. If investors require any consultation, they are welcome to seek out Lanchao’s expertise.